He is born in Amsterdam, he works in the virtual-design fields, in the corporate identity and in the packaging. He receives several awards, i.e. four Golden Compasses; in 1964 for the directional marks in Milan subway, in 1979 for the symbol and image of Region Lombardia, in 1984 for the corporate image of Fusital and in 1994 for his career.
He also receives in Rimini the gold medal for his activity in the design field.
He holds courses in graphics planning at the Umanitaria at ISIA in Urbino and at IED in Milan; from 1965 to 2001 he has been a professor of visual communication at Design Faculty at Politecnico in Milan.
In 2005 he is awarded an honorary degree in Design from Politecnico in Milan.